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A lone figure walking a mist-covered mountain ridge at first light

Portsmouth, UK · Speaker · Mentor · Hybrid Athlete

I rebuilt my life because I wanted to.
I help others because I can.

Prison. CPTSD. Fatherhood. Recovery. Education. Endurance. I use the truth of what I have lived, and what I have learned, to help people change what happens next.

Not a guru. Not a clinician. Lived experience, qualifications and real work.

BBC One: The One ShowQA Hospital RadioCommunity Schwartz Round (11 June 2026)Founder of Sidekick Initiative
"He knows the score and really understands. That makes a big difference."
Russell A., Portsmouth
Poster: I was the black sheep of the family. I became the GOAT. Greatest of all time.
02The story

I was the black sheep of my family. Now I'm the GOAT.

Left school with nothing. Violence at home and school. Expulsion, homelessness, and a father young.

Built a tattoo career, ran Creative Ink for around eleven years, became the youngest Chairman of the British Tattoo Artists Federation, and appeared on BBC One's The One Show.

Diagnosed with CPTSD in 2010. Founded Sidekick Initiative in 2019. Prison from 2023 to 2025. Inside, worked as an education, neurodiversity and recovery mentor with a real caseload. Released on 31 July 2025, rebuilt, and now running the next chapter in public.

Read the full story →
03Proof through action

Challenges create attention.
Conversations create change.

Completed

  • Goggins 4×4×48
    March 2026
    Done
  • National Three Peaks
    6 June 2026
    Done
  • Sidekick 4×4×72
    18–21 June 2026
    Done
  • Six Peaks
    11 to 13 September 2026
    Done

Upcoming

  • 4×4×96
    Postponed. New date to be confirmed.
    Postponed
  • Welsh 3000s
    29 to 30 September 2026
    Scheduled
Welsh mountain silhouettes at dusk under storm clouds
September 2026 · Suicide awareness campaign

Three tests. One month. One reason.

Three tests across one month. The campaign is under way. The point is to hold attention on suicide awareness and give people a reason to talk, to listen and to act.

  1. Stage 1 · 11 to 13 September 2026
    Six PeaksComplete

    A six-peak endurance challenge that opened the September campaign.

  2. Stage 2 · New date to be confirmed
    4×4×96Postponed

    Four miles every four hours for ninety-six hours. Four full days on the clock. This one is postponed and depends on recovery.

  3. Stage 3 · 29 to 30 September 2026
    Welsh 3000sUpcoming

    All fifteen Welsh peaks over 3,000 feet, targeted inside 20 to 24 hours.

Rob is not fundraising through the challenges. The point is attention, so people talk, listen and act.

Full challenge log →
Stay with it

Follow the campaign

Add your email and you will get updates as each challenge happens through September. Nothing else.

04Speaking

Cell to Summit is not a slogan.
It is the life I had to rebuild.

Keynotes, workshops and sessions for schools, colleges, prisons, probation, recovery services, businesses and community organisations across the UK.

Book Rob to Speak
Core topics
  • Cell to Summit
  • Mental health and recovery
  • Identity, beliefs and behaviour change
  • Discipline over motivation
  • Structure, action and follow-through
  • Fatherhood, accountability and rebuilding
  • Community leadership and lived experience
  • Schools: knife risk, choices and identity
  • Prisons and recovery: peer mentoring and realistic change
05Hybrid online coaching

Train with me.
Founding places open.

Strength, endurance, structure and accountability. Eight weeks of coached work with Rob for adults who want to train properly and follow through.

For adults. Suits beginners, returners, first-time runners, gym users and people preparing for a physical challenge. Not elite-only. Not clinical care.

Rob is an NVQ Level 3 Personal Trainer and TQUK Level 3 qualified educator. This is coaching, not clinical care. Rob is not a dietitian, nutritionist, physiotherapist or therapist.

06Sidekick Initiative

real support real conversations

Rob founded Sidekick Initiative in 2019 as a lived-experience mental health and recovery movement, and restarted it in 2026 with more clarity and more action. Sidekick is its own organisation with its own home online.

Speaking, workshops, mentoring and coaching are Rob's paid professional work, booked through this site. Sidekick Initiative is a separate community organisation Rob founded, with its own website and its own free community support.

Visit sidekickinitiative.org →
07Qualifications

Lived experience,
backed by the work.

  • TQUK Level 3 Award in Education and Training
  • NVQ Level 3 Personal Trainer
  • English Level 2
  • Maths Level 2
  • Mentoring Level 1 and Level 2
  • CGL Peer Mentor Passport
  • Prison Peer Mentor Passport
  • Speaker Bootcamp Level 1
  • Asset-Based Community Development
  • Drug Awareness (accredited)
  • Safeguarding training
  • Access to Higher Education Level 3 subjects
08 · Book Rob

If it matters, let's talk.

Speaking, schools, prisons and probation, corporate wellbeing, mentoring, media and brand collaborations. One form, one honest reply.